The Root Keeps Growing


Originally Posted: January 1, 2017
Updated: April 15, 2018

From the very beginning in 1978, it has been my goal to provide the vision, resources, and confidence necessary for the development of the Advantage Co as a business experience for those willing to take the full measure of the challenge.  This approach has energized our Root Philosophy for nearly 40 years, and it has been our good fortune to build a number of world-class businesses.

Here is a short list of businesses we have started or helped to start over the years.  135 and counting.  The businesses in bold are currently operational.  The businesses in italics are partnerships.  Each one has been visited by success and failure.  One of these nights I’ll start filling in the stories.  

All told, we estimate there have been over 8,000 participants in the building of these opportunities.  If you have a backstory for any of them, why not share it with us?  I’ll take the good with the bad [they all have their share].  It is never meant to be easy, but it is always meant to be enjoyable.

A man who says he never had a chance is the man who never took one.  Be big, be a builder.

Advantage Co Businesses

  1. Advantage Brands
  2. Advantage Catalog
  3. Advantage Computer Co.
  4. Advantage Global Resources
  5. Advantage Home Theater
  6. Advantage Outlet
  7. Advantage Properties
  8. Advantage TI
  9. Advantage Trade Group
  10. Aussie T Co
  11. Bedtime Monster Spray
  12. Bogavia
  13. Brinkley Builders
  14. Chuggs
  15. Computer Head Start
  16. Giancarlo’s Sicilian Steakhouse
  17. Giancarlo’s Cafe & Patisserie
  18. Gift Giving Registry
  19. Grivani
  20. Grivani Wine Cellar
  21. Grivani Wine [Distributing]
  22. House of Cotton
  23. Forrestel Clothing Co
  24. iFul
  25. iSport
  27. Lab to Beauty
  28. Leave It To Alison**
  29. Lifetime Service
  30. Love Pink & Green
  31. Luxuri Link
  32. Merwin & Payne
  33. Modern Luxuri
  35. Nantucket Clothing
  36. Naples Properties
  37. Osaka Speakers
  38. PALM Investments
  39. Piece Apparel
  40. Pioneer Home Theater
  41. Pure + Fresh
  42. Scotch Boots of Holland
  43. Smart Car Store
  44. Smart House Cafe**
  45. Smart Squad Design
  46. Smart Squad Install
  47. SmartLinks
  48. Sneaker Advantage
  49. SONY Home Theater
  50. Stereo Advantage [Olean]
  51. JVC Home Theater
  52. Taplin Marketing
  53. Tiny Walker
  54. Touche’
  55. TW Outlet [Niagara Falls]**
  56. TW&Co
  57. Walker Center
  58. Walker Kids Trust
  59. Walker Global Parts
  60. Walker Global Solutions
  61. Wehrle Properties
  62. White Box Services

Advantage Co Partnerships

  1. ABX Professionals
  2. Advantage Business Exchange
  3. Advantage Marketing & Incentives
  4. Advantage Systems Professionals [now iWorld Professionals]
  5. Advantage Woodshop
  6. American Wireless
  7. AP Charlotte
  8. AP Cincinnati
  9. AP Cleveland
  10. AP Denver
  11. APHQ [now Advantage Global Resources]
  12. AP Metro**
  13. AP Phoenix
  14. AP Rochester
  15. AP Solutions [now Capax Global]
  16. AP Syracuse
  17. AP Tampa
  18. AP Washington DC
  19. At Your Service
  20. Aussie Outfitters
  21. Autonomic Resources**
  22. Bellus Development
  23. BizHop [support only]
  24. Butler Chemical
  25. Cascade Point**
  26. c1 Advantage
  27. c1 Secure
  28. Carolina Clothing Co
  29. Capax Alpha [now Capax Global]
  30. Capax Discovery
  31. Capax Global
  32. Capax India
  33. Capax Resource Management
  34. Chiampou Travis & Kershner*
  35. Christeus
  36. Cleary & Sullivan
  37. Cleary Travel
  38. Consilium1 [now c1 Advantage]
  39. Cross Pointe**
  40. Delta Road Properties
  41. Duke Fund**
  42. Free Trade Consultants
  43. Gauntlet Design
  44. Greenview Landscaping*
  45. Hudson Walker
  46. Images & Graphics
  47. Inspired Global Resources
  48. Irwin Lazarus
  49. iWorld Professionals
  50. JALMAR Graphics
  51. JNorman & Co
  52. LD World Resources
  53. Manzella Productions [support only]
  54. My Personal Advisor
  55. Outback Paging [AdTel Worldwide]
  56. Phroket
  57. Pizza Shoppe
  58. Real Properties Services
  59. Sceven
  60. SmartLink [Bailey & Kensington]
  61. SmartLink [Main Place Mall]
  62. Sozae
  63. Stereo Advantage [Phoenix]
  64. Stereo Shops [3 Rochester stores]**
  65. Strategic Finance
  66. Taplin Design
  67. Tony Walker Golf Club [4 locations nationally]
  68. Total Health & Fitness
  69. Trend Depot
  70. TW Charter Stores [92 Aussie Outfitter stores nationally]
  71. Wellingtin Resources
  72. White & Co
  73. Wynnovation Labs

Coming Soon

  1. Advacovery
  2. 2 Girls 1 Deal
  3. Advantage Legal & Fiduciary
  4. ApothoClean
  5. Balance Bra
  6. Cento Boutique Hotel
  7. Christian Coop
  8. Church of the Good
  9. College Rep Program
  10. Fashion Resource Group
  11. FedDrop
  12. FedSecure Data Centers
  13. FedCloud Vault
  14. GoToCloud Express
  15. Greenskeeper Coop
  16. Grivani Golf
  17. iTech Protect
  18. iWorld Auto
  19. iWorld Banking
  20. iWolrd Accounting
  21. Life Source Insurance
  22. OffShore Secure
  23. Scrubs
  24. TW&Co Charter Stores
  25. Walker Global Mergers Acquisitions & Review
  26. Walker Sports Audit

* No longer involved in this partnership.
**Ended successfully.

There are three worlds: the one we are given, the one we are stuck with, and the one we bend to our will.

Theodore Roosevelt’s famous Man in the Arena speech.  ‘It is not the critic who counts, not the one who points out how the strong man stumbled or how the doer of deeds might have done them better.  The credit belongs to the man who is actually in the arena; whose face is marred with sweat and dust and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worthy cause and who, if he fails, at least fails while bearing greatly so that his place shall never be with those cold and timid souls who know neither victory nor defeat.’

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