Showrooming

We invented showrooming.  

Three years ago we set out to make our main display room The Showroom.  Time and again I reiterated that we didn’t even want to sell TV’s – that the customer could purchase them somewhere else and it would save us time, money, and aggravation.  What we really wanted to sell – as system architects – was Technology Integration.  Today we are truly ready to embrace this concept.  The Stereo Advantage Showroom has arrived.

I have been looking forward to this for several years.  Our flexibility is one of our biggest assets.  While chains like Best Buy and Sears are burdened with enormous footprints that are both an anachronism and an albatross, we are able to adroitly move to the next generation of consumer electronics footprints – an environment that we are developing as the state-of-the-art standard for the entire industry.  Just as our Home Theaters and SmartLinks previewed the potential of the mall for the current Apple store phenomenon, so too will the Stereo Advantage Showroom [with its unique blend of online access to every product imaginable, as well world class installation and service] prove to be the inspiration for the next generation of consumer electronics merchants.

The Stereo Advantage Showroom is a new and innovative approach to selling, installing, and servicing consumer electronics [a category that is no longer defined by entertainment product, but rather by a seamless integration of product, media, software architecture, installation, programming, online access, and service].

The Stereo Advantage Showroom will provide our retail and commercial customers with the resources necessary for effective technology integration by developing system architecture specific to their needs.  We will provide access to the components, installation, programming, ongoing support, and service required to maximize the potential and effectiveness of their fully integrated system.

Since 2004, I have been aggressively restructuring and retooling the Stereo Advantage for life after the commoditizing of the consumer electronics business.  We’ve left the carcass of that world for Best Buy, WalMart, Costco, and the internet to fight over.  While they’re busy bloodying each other, we will be hard at work creating a more desirable and sustainable identity to build our future on.  We no longer have retail, wholesale, and commercial sales.  We have the Advantage Experience.  All of our customers, employees, families, suppliers, associates, and community are part of this unique and magical experience.  The Stereo Advantage Showroom is being equipped to facilitate the Advantage Experience for everyone we come in contact with.

The Stereo Advantage Showroom is the next stop in our evolution.  I am hopeful that it will be the right bus stop for you.  After all, many of you have been on the magic bus for quite some time now, and I’d like to see it get you to your destination.

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