Over the past thirty five years our Stereo Advantage retail and commercial customers have come to recognize us as their favorite resource for technology in WNY.  Nevertheless, our challenge has always been to stay relevant.  Since 2004, we have been aggressively restructuring and retooling the Stereo Advantage for life after the commoditizing of the consumer electronics business.  We’ve left the carcass of that world for Best Buy, WalMart, Costco, and the internet to fight over.  While they’re busy bloodying each other, we have been hard at work creating a more desirable and sustainable identity to build our future on.  We no longer have retail, wholesale, and commercial sales.  We have the Advantage Experience.  All of our customers, employees, families, suppliers, associates, and community are part of this unique and magical experience.

The old Stereo Advantage provided our retail customers access to entertainment through a well-developed and easily understood matrix of products; while our Commercial Division provided a concierge approach to selling the same entertainment product awkwardly positioned for business use.  Audio/Video provided a recognizable banner for product choices, and it led to a revolution in retail.  Big Box retailers effectively combined disparate categories into an effective sales environment: blending home appliances with audio/video, car audio, computers, and software.  Today, technology has rendered the old matrix unrecognizable, as it has blurred the lines that conveniently separated the categories that we once sold with simplicity.  Additionally, the mass merchants and internet have compromised the old, easily definable categories, by commoditizing them and eliminating their profitability [rendering retailers such as Circuit City and Best Buy insignificant… and we know what happened to Circuit City].

Just as we ushered in a new era in consumer electronics retail with our Home Theater and SmartLink mall concepts in the 90’s, we are now embarking on yet another game-changing venture.  The new Stereo Advantage provides our retail and commercial customers with the resources necessary for effective technology integration by developing system architecture specific to their needs.  We now provide our customers the components, installation, programming, ongoing support, and service required to maximize the potential and effectiveness of their fully integrated system.

Since 1978, the Stereo Advantage’s challenge has always been to provide the type of product and service that our customers need in an ever-changing world of technology.  Today, it is up to us to integrate computer technology with home entertainment for our customers.  Furthermore, we have to make it universally accessible.  Whether it’s in the living room, office, or online – it’s up to us to seamlessly integrate our customer’s access to all of their information and entertainment resources.  No one is better equipped to provide the myriad of expertise necessary to deliver the whole package.  The Stereo Advantage is indeed the Smart Center.

The new Stereo Advantage offers consumers, businesses, schools, institutions, and the government complete technology integration, security, and entertainment solutions, providing the finest brands, Lifetime Service, and system architecture professionally designed, programmed, and installed by The Smart Squad and Advantage TI.

Advantage TI also offers consumers, businesses, schools, institutions, and the government complete technology integration and video-conferencing solutions, and provides them with the professionally designed system architecture, solutions, programming, installation, and ongoing support, security, and service necessary for effective and extraordinary performance.

This revolution in our industry is just getting started, and the new Stereo Advantage has the opportunity to lead the way.  We are uniquely equipped to facilitate the Advantage Experience for everyone we come in contact with.   Eventually this enabling will go beyond the sales and integration staff at the Stereo Advantage to potentially include every Advantage employee, every former employee, and every jump-site associate.  It’s the Advantage Nation.