The Root Keeps Growing


Originally Posted: January 1, 2017
Last Updated:  November 25, 2022

From the very beginning in 1978, it has been my goal to provide the vision, resources, and confidence necessary for the development of the Advantage Co as a business experience for those willing to take the full measure of the challenge.  This approach has energized our Root Philosophy for over 40 years, and it has been our good fortune to build a number of world-class businesses.

Note:  The Advantage Co is not an operating entity; it is simply an informal name that has evolved over 40 years to reference the eclectic mix of independently owned and operated businesses and partnerships that I am involved with in some manner.  Likewise, there is no Tony Walker.  It is also a legacy name that has evolved over the years as my nom de plume, starting with my authorship of The Third Factor [The Advantage Co Handbook].

Here is a short list of the independently owned and operated businesses we have started or helped to start over the years. [174 and counting].  The businesses in italics are partnerships. The businesses in bold are currently operational.  Each one has been visited by success and failure.  Some businesses never really got off the ground, while others have been thriving for decades.  One of these nights, I’ll start filling in the stories.   The really good news is that over 50 of the businesses we have helped to launch are thriving enterprises.

All told, we estimate there have been over 8,000 participants in the building of these opportunities.  If you have a backstory for any of them, why not share it with us?  I’ll take the good with the bad [they all have their share].  It is never meant to be easy, but it is always meant to be rewarding.

A man who says he never had a chance is the man who never took one.  Be big, be a builder.

Advantage Co Businesses

  1. Advantage Brands Group
  2. Advantage Catalog
  3. Advantage Computer Co.
  4. Advantage Global Resources
  5. Advantage Home Theater
  6. Advantage Outlet
  7. Advantage Properties
  8. Advantage TI
  9. Advantage Trade Group
  10. Advacovery
  11. Aussie T Co
  12. Beautiful Business Life
  13. Bogavia
  14. Brinkley Builders
  15. Chuggs
  16. Computer Head Start
  17. Giancarlo’s Sicilian Steakhouse & Pizzeria
  18. Giancarlo’s Cafe & Patisserie
  19. Gift Giving Registry
  20. Grivani
  21. Grivani Wine Cellar
  22. Grivani Wine [Distributing]
  23. House of Cotton
  24. Forrestel Clothing Co
  25. iFul
  26. iSport
  28. iWorld Shopping Center
  29. King Finley
  30. Lab to Beauty
  31. Leave It To Alison**
  32. Lifetime Service Trust
  33. Love Pink & Green
  34. Luxuri Link
  35. Merwin & Payne
  36. Modern Luxuri
  38. Nantucket Clothing
  39. Naples Properties
  40. Osaka Speakers
  41. PALM Investments
  42. Piece Apparel
  43. Pioneer Home Theater
  44. Pure + Fresh
  45. Scotch Boots of Holland
  46. Smart Car Store
  47. Smart House Cafe**
  48. Smart Squad Design
  49. Smart Squad Install
  50. SmartLinks
  51. Sneaker Advantage
  52. SONY Home Theater
  53. Stereo Advantage
  54. Stereo Advantage [Olean]
  55. JVC Home Theater
  56. Taplin Marketing
  57. Tiny Walker
  58. Touche’
  59. TW Outlet [Niagara Falls]**
  60. TW&Co
  61. Walker Center
  62. Walker Kids Trust
  63. Walker Global Parts
  64. Walker Global Solutions
  65. Wehrle Properties
  66. White Box Services

Advantage Co Partnerships

  1. ABX Professionals
  2. Advantage Business Exchange
  3. Advantage Investment, Development & Oversight
  4. Advantage Legal & Fiduciary
  5. Advantage Marketing & Incentives
  6. Advantage Systems Professionals [now iWorld Professionals]
  7. Advantage Woodshop
  8. American Wireless
  9. AP Charlotte
  10. AP Cincinnati
  11. AP Cleveland
  12. AP Denver
  13. APHQ 
  14. AP Metro**
  15. AP Phoenix
  16. AP Rochester
  17. AP Solutions
  18. AP Syracuse
  19. AP Tampa
  20. AP Washington DC
  21. AP WNY
  22. Arcivium for Azure
  23. At Your Service
  24. Aussie Outfitters
  25. Autonomic Resources [sold to CSC]
  26. Beacon Global Resources
  27. Bellus Development
  28. BizHop [support only]
  29. Black Progress Matters
  30. Black Progess Executive Resources
  31. BPX Executive Staffing
  32. BPM Minority-Owned Business Incubator
  33. BP College Advisors
  34. BP Alliance
  35. Butler Chemical
  36. Cascade Point**
  37. c1 Advantage
  38. c1 Secure
  39. Carolina Clothing Co
  40. Capax Alpha 
  41. Capax Global [sold to Hitachi Data Systems]*
  42. Capax India
  43. Capax Resource Management*
  45. Chiampou Travis & Kershner*
  46. Christeus
  47. Cleary & Sullivan
  48. Cleary Travel
  49. Cocoa by CeCe
  50. Consilium1 
  51. Cross Pointe**
  52. DACKS
  53. Data Detect
  54. Delta Road Properties
  55. Duke Fund**
  56. Free Trade Consultants
  57. Gauntlet Design
  58. Greenview Landscaping*
  59. GRW For Hair
  60. Hudson Walker
  61. Images & Graphics
  62. Inspired Global Resources*
  63. Irwin Lazarus
  64. iWorld Professionals
  65. JALMAR Graphics
  66. JNorman & Co
  67. KATINI Skin
  68. King Finley
  69. Kizer Data Solutions
  70. LeCleanse Officiel
  71. LD World Resources
  72. M&L Devine Resoiurces
  73. Manzella Productions [support only]
  74. My Personal Advisor
  75. Mode*
  76. One Global Culture
  77. Outback Paging [AdTel Worldwide]
  78. Pacific Data Resources
  79. Panther Data Solutions
  80. Phroket
  81. Pizza Shoppe
  82. PremCloud Resources
  83. Real Properties Services
  84. Sceven
  85. SmartGov Data Technologies
  86. SmartLink [Bailey & Kensington]
  87. SmartLink [Main Place Mall]
  88. Sozae
  89. Stereo Advantage [Phoenix]
  90. Stereo Shops [3 Rochester stores]**
  91. Strategic Finance
  92. Taplin Design
  93. Tony Walker Golf Club [4 locations nationally]
  94. Total Health & Fitness
  95. Trend Depot
  96. TW Charter Stores [92 Aussie Outfitter stores nationally]
  97. UnBiasIt
  98. UnCarbonIt
  99. UGA Capital Management
  100. Walker Sports Audit
  101. Watch Commander Data Resources
  102. Watch Commander Staffing
  103. Wellingtin Resources
  104. White & Co
  105. Wynnovation Labs
  106. Zantaz EAS [formerly Capax Discovery LLC]
  107. ZiDOL
  108. Zovy Cloud

Coming Sooner or Later or Never

  1. Ana Blu Mediterranean Kitchen
  2. Aussie T Co [Retro]
  3. 2 Girls 1 Deal
  4. 2×4 Office Anywhere
  5. Bambini Beauty
  6. Balance Bra
  7. Beach to Beauty
  8. Bedtime Monster Spray
  9. Christian Coop
  10. Church of the Good
  11. Clean Your Closets For Kids
  12. College Rep Program
  13. CopDrop
  14. The Fantasy League
  15. FedCloud Resources
  16. FedDrop
  17. FedSecure Data Centers
  18. FedCloud Vault
  19. Forrestel Clothing Co [Retro]
  20. Giancarlo’s Boutique Hotel
  21. GoToCloud Express
  22. Greenskeeper Coop
  23. Grivani Golf
  24. International Transfer Pricing
  25. iWorld Auto
  26. iWorld Banking
  27. iWolrd Accounting
  28. Life Source Insurance
  29. Meta Data Stack
  30. OffShore Secure
  31. Scrubs
  32. Walker Global Mergers Acquisitions & Review
  33. Walker University

* No longer involved in this partnership.
**Ended successfully.

There are three worlds: the one we are given, the one we are stuck with, and the one we bend to our will.

Theodore Roosevelt’s famous Man in the Arena speech.  ‘It is not the critic who counts, not the one who points out how the strong man stumbled or how the doer of deeds might have done them better.  The credit belongs to the man who is actually in the arena; whose face is marred with sweat and dust and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worthy cause and who, if he fails, at least fails while bearing greatly so that his place shall never be with those cold and timid souls who know neither victory nor defeat.’

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