My Aunt Ida

I received a text message yesterday that my Aunt Ida passed away.  It was my 60th birthday, and already a day ripe for reflection.  At dinner with my kids, I spent the entire time telling stories of my Aunt Ida and Uncle Lou.  I have my favorite tales [which I’m certain I embellish], and they frame the love I had for both of them.

My Aunt Ida was my father’s older sister, and he always kept that in mind.  Looking back, I think he always listened to her [although I doubt you could find anyone to testify that he listened to anyone].  But my Aunt Ida was no one to mess with, especially when I was a little kid.  Frankly, she scared me.  Back then it was my Uncle Lou who I gravitated to.

I have two distinct pictures in mind of my Uncle Lou.  The first is him leaning back in his recliner after Sunday dinner, and the second is him pulling up the driveway with his grandson Ronnie in his little Fiat convertible.  If ever there was a more universally loved guy than my Uncle Lou, I never met him.  He was a perfect compliment to his sisters, Aunt Sally and Aunt Ann, who, along with Lou, were probably the three most enjoyable people any of us knew.  And while there seemed to be Battaglias all over Thunder Bay, it was my Aunt Ann who drew them all together.  It was an extended family that grew up together, and, from time to time, I got to share in their restive spirit.  My ‘Battaglia’ cousins Leon, Larry, Gary, Louis, Ronnie, and Maria were all larger than life to me.

One night at dinner at my Aunt Ida’s, my father started picking on my Uncle Lou because he had on his favorite old shirt which was, by then, left hanging by a thread.  He kept saying ”Lou, why don’t you throw that damn thing out?”  But no one could ignore my father better than my Uncle Lou, his best friend and partner in everything he did.  Eventually, the frustration of no reaction compelled my father to reach over and rip the pocket off the shirt.  The shirt ended up shredded.  It was the only time I saw my Uncle Lou really mad.  Sometimes I think all my dad wanted to do was aggravate Lou [and I’m sure that’s exactly how my Uncle saw it].

After they sold Twin Fair, my Uncle Lou retired young.  I think he was most happy just driving around with his grandkids, playing gin rummy, or helping someone out.  He was the guy who would always help out.  He’d just show up.  But my father was always working him to get back into business with him.  He’d cajole him into taking a Valu store or something like that, but it was only his son’s Valu Liquor store that he’d enjoy running.  My brother-in-law Frank and my cousin Lou opened a Valu liquor store that my father was convinced was the start of a family and friends chain of liquor stores.  It was actually a great idea.  One night, after my Uncle Lou closed up the store, he was rushed to the hospital.  The next morning, in a haze, he kept telling my father to make sure they didn’t throw the garbage out at the liquor store.  My father thought he was just a little off because he was sedated, but my uncle use to leave the safe open at night and hide the day’s deposit in a brown paper bag in the garbage.  It was his favorite ruse [and I have to admit one I used quite often in the early days of the Stereo Advantage].  Frank and Lou did some dumpster diving that morning, and the night’s deposit was safely recovered.

Whenever I hear “only the good die young,” I can’t help but think of my Uncle Lou.  My Uncle Lou died young, and it changed my aunt forever.  Her kids were grown.  My cousin Maria, who was like an older sister to me, was in college, and the boys were married and raising families.  I think this is when my Aunt became a full time grandma, and she filled the role marvelously.

She became my advocate and defender as I briefly entered the family business.  One day we were having lunch at the snack bar of the Big R, and I started kidding her that she was in love.  And although I knew she would never love anyone other than my Uncle Lou, she had found a nice companion in Steve [a gentle soul, but, admittedly, sort of a noodge].  I started telling her I knew she was getting married, and she started crying.  She hugged me and said, “I knew you would know.”  It was the closest I ever felt to her [and you should know that I am crying like a baby right now].  From that moment on all, I could recognize was the love in my Aunt Ida.

Although I drove her nuts as a kid, she watched over me with the love of a mother.  My mother died when I was nine, and my aunt insisted that my father move down the street from her so that she could help raise me.  His plan was to buy the Williamsville Inn and take up residence there.  It was a plan that only I endorsed [while everyone else told him he was crazy].  My Aunt Ida provided the discipline and security that a wayward kid like me needed [but never appreciated until I had children of my own].  I can’t even imagine where I’d be without my Aunt Ida.

She had a little dog named Tammy that really didn’t like anyone that came to the door.  It would always nip at my father’s ankles, and one day he belted it pretty hard.  After that, every time my dad would show up at my aunt’s, the dog would see him and piss the floor.  My aunt could never figure it out.  For as tough as my father thought he was, he was always being yelled at by his mother and older sister.  Looking back, it’s quite comical.  Basically, he was still their Little Tony.

The women that raised me are now all gone.  I am a motherless child, but fortunate to have had their love.  My Aunt Ida knew me best and knew what was best for me.  She was the port in the storm, and I will love her forever.  She lives on in my children.  Her spirit is irrepressible.

I will fly home Friday to share in the joyful remembrance that is the Battaglia way.  For as Ragusa as she was, she truly became a Battaglia.

The Stereo Advantage Experience

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Over the past thirty five years our Stereo Advantage retail and commercial customers have come to recognize us as their favorite resource for technology in WNY.  Nevertheless, our challenge has always been to stay relevant.  Since 2004, we have been aggressively restructuring and retooling the Stereo Advantage for life after the commoditizing of the consumer electronics business.  We’ve left the carcass of that world for Best Buy, WalMart, Costco, and the internet to fight over.  While they’re busy bloodying each other, we have been hard at work creating a more desirable and sustainable identity to build our future on.  We no longer have retail, wholesale, and commercial sales.  We have the Advantage Experience.  All of our customers, employees, families, suppliers, associates, and community are part of this unique and magical experience.

The old Stereo Advantage provided our retail customers access to entertainment through a well-developed and easily understood matrix of products; while our Commercial Division provided a concierge approach to selling the same entertainment product awkwardly positioned for business use.  Audio/Video provided a recognizable banner for product choices, and it led to a revolution in retail.  Big Box retailers effectively combined disparate categories into an effective sales environment: blending home appliances with audio/video, car audio, computers, and software.  Today, technology has rendered the old matrix unrecognizable, as it has blurred the lines that conveniently separated the categories that we once sold with simplicity.  Additionally, the mass merchants and internet have compromised the old, easily definable categories, by commoditizing them and eliminating their profitability [rendering retailers such as Circuit City and Best Buy insignificant… and we know what happened to Circuit City].

Just as we ushered in a new era in consumer electronics retail with our Home Theater and SmartLink mall concepts in the 90’s, we are now embarking on yet another game-changing venture.  The new Stereo Advantage provides our retail and commercial customers with the resources necessary for effective technology integration by developing system architecture specific to their needs.  We now provide our customers the components, installation, programming, ongoing support, and service required to maximize the potential and effectiveness of their fully integrated system.

Since 1978, the Stereo Advantage’s challenge has always been to provide the type of product and service that our customers need in an ever-changing world of technology.  Today, it is up to us to integrate computer technology with home entertainment for our customers.  Furthermore, we have to make it universally accessible.  Whether it’s in the living room, office, or online – it’s up to us to seamlessly integrate our customer’s access to all of their information and entertainment resources.  No one is better equipped to provide the myriad of expertise necessary to deliver the whole package.  The Stereo Advantage is indeed the Smart Center.

The new Stereo Advantage offers consumers, businesses, schools, institutions, and the government complete technology integration, security, and entertainment solutions, providing the finest brands, Lifetime Service, and system architecture professionally designed, programmed, and installed by The Smart Squad and Advantage TI.

Advantage TI also offers consumers, businesses, schools, institutions, and the government complete technology integration and video-conferencing solutions, and provides them with the professionally designed system architecture, solutions, programming, installation, and ongoing support, security, and service necessary for effective and extraordinary performance.

This revolution in our industry is just getting started, and the new Stereo Advantage has the opportunity to lead the way.  We are uniquely equipped to facilitate the Advantage Experience for everyone we come in contact with.   Eventually this enabling will go beyond the sales and integration staff at the Stereo Advantage to potentially include every Advantage employee, every former employee, and every jump-site associate.  It’s the Advantage Nation.

You can’t manage what you don’t measure.

Posted by: Chris Boebel
Date: November 5, 2013

I would be interested in hearing how your approach to measurement has changed over the years.  Do you think it’s gotten more sophisticated, as new tools come along that might assist with analysis, or have you cut it down to the essentials?

Transforming a bunch of data into useful, actionable information is near and dear to my heart.  It’s something I spend a lot of time thinking about, both in terms of personal investigation and as it applies to our retail operations here at Delta Sonic.

In an unrelated matter, I was thinking the other day about how we used to ask people for the last four digits of their phone number.  Long before loyalty occupied the coveted center square on the buzzword bingo board, we were doing it.  Neat!

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Posted by: Tony
Date: November 8, 2013

You can’t manage what you don’t measure.

I still use the GAP [Gross Profit After Payroll] Report as my main source of information for productivity review.  Every week I skip to the bottom right hand corner to see if we are up or down for the week [as compared to last year], as well as taking a quick glance at our overall YTD number.  Then I start parsing out the departments.

For all the old-timers out there who are still rooting for the Stereo Advantage, the electronics division of the Advantage Co [now named 9Volt for easier reference] is having the biggest increase in GAP ever in the history of the company.  And the best part of it is that they have fully transitioned from Stereo Advantage Retail to Lifetime Service, Advantage Technology Integrators, and iFul Wholesale.

At its peak in 1992, Stereo Advantage Retail did $22M, while this year it will come home with a mere shred of that number.  Back in 1992, we had 240k transactions between Stereo Advantage [140k] and Sneaker Advantage [100k].  5195 Main Street was rocking back then.  LTS, ATI, and iFul, however, are the new engines of the Stereo Advantage these days.  All three are having record breaking years.  It took knocking down the Stereo Advantage building to convince everyone that the good old days were never coming back.  We weren’t going back to the old store, VCR‘s, and the Gusto.  They have found their success at 1955 Wehrle [and at our LTS facility on the West Coast].  It is nothing short of remarkable.

If you review our GAP Reports from the past 25 years, it would give you pretty insightful look at the maturation, success, or demise of just about every undertaking at the Advantage.

Next up in Measurement Time at the Advantage is our Cash Flow Report.  This is, essentially, a weekly Balance Sheet, and it gives us a good look at how we have done over the past 12 months.  It details how our assets and liabilities have grown, been depleted, or been shifted.  It is basically a statement of use and change.  Butch has personally been doing this one since he became CEO in 1997.  It’s his favorite perspective of the company.

Now we are starting our new Merchant Harvest Report which will compliment our GAP Report.  It will detail the progress of our programs and services on a weekly basis.  One of the most crucial Merchant Harvest activities we want to measure is customer referral.

The coin of the realm at the Advantage has always been word of mouth advertising.  As a retailer in the 21st century, we recognize that we must provide our customers with an incredible experience, and that experience must generate revenue.  The currency of that revenue is our customer’s advocacy.  Basically, our customers pay for goods and services with money, but they reward us for an outstanding experience with their referrals.  The sale is not complete until the customer enthusiastically refers us.  Our success depends on it.  I’m sure you remember that one.  It’s something I try to never forget.

The one weak link in our measurement chain is still our inventory analysis.  No matter how much we invest in data, we invariably end up buying by feel.  I don’t know if we will ever change, but, if we don’t, we will never benefit from the amazing analytic resources available today.

As for the onslaught of Big Data, it’s hard not to recognize the value in just about any information on your business activity, but it can be counter-productive if you become a slave to its collection, preparation, delivery, and analysis.  Along with social media, we are learning as we go.

Al in all, I think I personally did a better job of the analysis of our business activity before I used a computer.  Nothing beats that tactile connection to your inventory and customer.  It’s why I still love being a merchant.

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